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The Fresh Connection
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The Fresh connection education:


The Fresh Connection is an innovative web-based business simulation. It engages participants in making strategic decisions in the management of a manufacturing company of fruit juices. Working in teams of four, participants will represent the functional roles of sales, purchasing, supply chain and operations. Participants will be confronted with various real-life, real-time dilemmas. Cross-functional understanding and collaboration are key components, as teams work together to turn the company around.


The Fresh Connection immerses its participants in turning around a manufacturer of fruit juices. Faced with declining performance, the management team must get the company back on track as soon as possible. It is a high-pressure environment in which effective supply chain management is the key to success.


The management team has four roles:

  • VP Purchasing:
  • VP operations:
  • VP Supply Chain:
  • VP Sales:


Every decision a participant makes has trade-offs, both within and across roles, so participants will only succeed if they align all the disciplines. As the simulation evolves it becomes clear that a supply chain strategy is essential for success – and that the strategy must be deployed to functional levels and below to be effective. Winning is about generating the best ROI for the business while still managing your own team’s Key Performance Indicators and targets. The Fresh Connection is designed for any professional who works as part of cross-functional teams along the value chain. This can include:


  • General managers
  • Operations managers
  • Production managers
  • Supply chain managers
  • Logistics managers
  • Warehouse managers
  • Sales/Marketing managers
  • Financial managers
  • Procurement managers/buyers
  • Planners/forecasters


Benefits of The Fresh Connection learning simulation highlight and identify the need for:


  •  Collaboration
  • Communication
  • Good decision making


This is achieved in a risk free, non-threatening environment with like-minded supply chain professionals from across the globe

So far 10,000+ professionals from 500+ companies in 25+ countries have derived benefit from The Fresh Connection. 


As an Education Tool

The fresh connection as an education tool can be used within you organisation as an effective way for employees to learn and appreciate that communication and collaboration are critical factors to ensuring supply chain success.  Because the fresh connection is an experience and requires thought, interaction, communication and active participation by all team members the learning is more effective and valuable. Simulated learning is 80% more effective than traditional education and training methods.


What participants of The Fresh connection have to say :


The training has led to a considerable improvement in how people work together in practice too. “Since you’ve become more familiar with colleagues from other disciplines on a personal level, it’s easier to raise issues with them. Harm Hendriks, EMEA Supply Chain Manager, CANON


This training helped us to learn the fundamentals of value chain management and to gain a better understanding of the consequences of our actions, for both ourselves and others. Practicing in this kind of setting also makes it easier to apply what we’ve learned in training.” Vivek Sharma, Business Leader in Delhi, Du Pont


“In this training, it immediately becomes clear what the consequences of your actions are for others. Collaboration is the key to success,” says Bas van Damme, Manufacturing Manager in Bergen op Zoom, LambWeston 

SAPICS event management and business administration professionally powered by Upavon Management (Pty) Ltd since 1996.